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As Instant Gratification Hair Care Creative Director and Lead Hair Artist, Frank Petrella has a passionate energy about all aspects the world of beauty has to offer. A master hairstylist, dynamic educator, and world class session stylist, Frank has had the opportunity collaborate with some of the top leaders in the industry for over 30 years. 

Having owned and managed his own award winning salons, Frank is intimately connected to the needs of both consumers and beauty professionals a like. Through his extensive experience, Frank has been inspired to share his love for hair artistry and creative passions through his exclusive Hair Cutting Guide. { Available for download here } 

Frank's passion for research and development has lead him to develop his own line of best selling luxurious hair care products including Woman, Reflections and his hottest new product, Instant Gratification. 

Awakening joy through creative expression and knowledge is an art. Frank is thrilled to help you connect with your craft and creative gifts by creating beauty in all forms.


That's why you'll find nothing but the best when it comes to Instant Gratification Haircare and why Instant Gratification is one of the hottest new products on the market!

With over 30 years of experience and research behind it, Instant Gratification is now available to the public!

North American Made, Vegan and full of everything fantastic that keeps your hair silky smooth - we're thrilled to present to you a product that will go beyond your expectations and instantly provide you with the sensational hair you crave, from home or in the salon.

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